10 essential tips for improving your web design
How to improve your website
We have collected these from 99design. Visit this page for full article
- Clear out the clutter.
First, let’s address one of the most common beginner mistakes in web design: a cluttered screen. Most people have a list of everything they want on their website, and without knowing any better, they just throw it all on screen—and on the same page.
- Use ample white space.
How are you going to fill all that space you created after clearing out the clutter? Might we suggest filling it with nothing?
- Guide your user’s eyes with visual hierarchy.
If using a technical term like “negative space” didn’t phase you, what do you think of “visual hierarchy”? It refers to using different visual elements like size or placement to influence which elements your user sees first, second or last. Featuring a big, bold title at the top of the webpage and tiny legal information at the bottom is a good example of using visual hierarchy to prioritize certain elements over others.
- Choose your colors strategically.
Now that you’re familiar with the concepts of good composition, let’s talk about the specifics of that composition. We’ll start with color, a powerful tool for any designer.
- Don’t skimp on photography.
Although optional, if you do choose to use real-life photography in your web design, make sure you do it right. Effective, meaningful photography can further your business goals, but poor-quality photos hold you back.
- Optimize typography to build your brand.
While the words you or your copywriter choose are extremely influential, you can also enhance their effectiveness by giving them the right look.
- Streamline navigation.
Finally, we move on to functionality: what your site can do. The conversation about functionality should always start with navigation, the backbone of any website.
- Prioritize mobile.
Older (but not old!) people tend to think of web design in terms of desktop screens, but the truth is nowadays people do most of their browsing on mobile devices. That’s why you need to make sure your mobile site is in peak condition. Not just for your user’s sake, but for Google’s as well—the Google algorithm factors in mobile responsiveness to their search rankings.
- Make text easy to read.
Designing a site specifically around visuals could harm its legibility. If you’re using a font that looks good but no one can read, you’re throwing the baby out with the bathwater.
- Focus on SEO
Always give time to write well described title, meta description. Otherwise no one will find you on search engine.